The general understanding of the term web design is the aesthetics or process of creating the 'look-and-feel' of the website and although very important when reinforcing the brand or conforming to the company's corporate identity, website design on its own can be hugely detrimental to the website's overall objectives.
The process of web design is much broader than just the visual effect of a website and comprises the planning, production, research, advertising, as well as the integration of other graphic media like video, multimedia, social media etc. that is applied to the website's webpages.
By integrating graphic design, multimedia, seo, social media and application development , our website design and development teams, can bringing life to your products, services and brand - enabling you to give prospects an in-depth look at your company by-way-of super looking functional websites and supporting web applications.
Online Innovations' website designers are formally trained graphic design and HTML experts and not only possess a critical eye to the visual nature of the web but liaise with our website development team and consider the following:
Good webpage layout and website design considers the users' browser and user interface and comes from a sound understanding of the industries most preferred and best practices. Our website design and web development experience enables us to advise on and design websites that are geared for this majority but will however scale and cater for those users either side of the norm.
We take great pride in our understanding and HTML + CCS coding abilities, and design our websites to conform to the W3C standards. It is good practice to conform to these strict W3C standards and not conforming may make a website unusable or error prone.
W3C standards relate to the correct layout of web pages for readability as well making sure that the coded elements are marked up and declared correctly. It must also me noted that W3C certification can also have a bearing on how the search engines rank your website.
Good design on a website identifies and works for its target market.
Our graphic designers are graduate professionals that have years of experience in recognizing trends and identifying audiences. Their understanding of how to balance the aesthetics and overall web page design with the website's content ensures that users can navigate and find information easily.
For a user to understand a website they must be able to understand how the website works. This affects their experience. User experience is related to web page layout, clear instructions and labeling. Our primary focus is on balancing aesthetics and a more universal use and ease of access to accommodate as many users as possible regardless of user skill.
We design beautiful mobile and desktop websites. We are proud of our work and invite you to browse through our portfolio.
Portfolio