Web Consulting Services
Every business needs an web presence if they want to increase their chances of a visitor doing business with them. An online strategy is crucial to enhancing your brand image. It can make a small business look bigger, building consumer confidence and increasing their willingness to buy.
So, what is it we actually do?
- Consulting
- Website design and multimedia
- Web and web application development
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media optimization
- Website hosting
- Domain registration
Consultants
More often the first contact between the consumer and a company is made online. It is crucial that your web presence compliments your brand image, bolsters your credibility and gives you the edge over your competition.
~ You don’t get a second chance to make a first impression ~
As web consultants we take the time to do the research and understand your business. We have a track record for creating innovative web strategies tailored to our customer’s unique business models.
Website design and multimedia
Our web design and multimedia services integrate with our application development to help you communicate your ideas, products, services and information by-way-of easy-to-navigate super looking websites and supporting applications.
Graphics, animations, audio and visual effects trigger attention to a greater degree, bringing life to your brand, products and services, enabling you to give prospects an in-depth look at your company.
Our designers are formally trained and possess a critical eye to the visual nature of the web.
Website and application development
Our developers of formally qualified experts with a broad range of knowledge of programming languages and a vast array of databases technologies.
They are passionate about the technology which is driving the modern world, and are constantly investing in their own skills and knowledge. As a result, we are able to offer comprehensive online solutions utilising the latest technology and methods.
Programming languages:
ASP, PHP, ASP.NET, XML, DHTML, ActionScript 2.0 & 3.0 (and other variations of ECMAScript) and HTML
Areas of excellence:
- Content management systems
- Restricted access sites for business-to-business applications
- E-commerce and subscription sites
- Helpdesk and query management systems
- Intranets and Extranets
They can recommend the configuration that best meets your objectives.
Search engine optimisation (SEO)
The importance of being found cannot be overstated as consumers are increasingly turning to the internet as their primary method of research during their buying cycle. It’s a safe bet that if they can’t find you online then they’ll find your competition.
A targeted traffic strategy and site optimization (SEO) is probably the most important aspect of a successful internet campaign.
We boast that our understanding of compliances and proven SEO techniques have successfully placed several of our clients within the top three listings on major services of very competitive industries.
Search engine marketing (SEM)
Search engine optimization or SEO is an ongoing and often a never ending process if you are serious about always staying ahead of your competition on the search engine result pages. Predicting when Google will visit your website, especially as a start up, and how it’s going to process, index and interpret your website’s content is almost impossible – so a great ranking on Google can take months of monitoring and tweeking.
So what if you’re- a start-up, running a special, in a very competitive industry or simply want more people to see you? - With pay-per-click campaigns you can get substantial targeted traffic results immediately. Flexible and affordable, AdSence and AdWords campaigns can be structured to target specific audiences on a predetermined pay-as-you-go budget and you only pay per click.
Our knowledge and experience in SEM analysis and reporting will help you to promote your website by increasing your website’s visibility on the search engines.
Social media optimization and marketing
Social networking sites have not been around for very long and it will still take some time before they reach maturity and their full potential. They are constantly evolving and changing and it takes a large investment of time to keep abreast of how to take full advantage of these progressive social media platforms.
Our comprehensive understanding of the dynamics of social media services, allows us to advise you on and implement strategies that will meet your online objectives by:
- Taking advantage of these social media plug-ins, feeds and APIs to radically enhance your website with very little capital outlay.
- Engaging with your consumers while they are online and provide additional opportunities to drive visitors to your websites.
- By customising and personalising we can ensure that your presence on the social media platforms deliver the correct brand message.
Website hosting
Online Innovations have a deep understanding of the Internet.
Our websites are hosted on world-class and reputable internet networks. And can offer local and international hosting solutions to cater for our client’s needs. Our servers are secured by a firewall, are monitored on a 24 hour basis by skilled engineers and are backed up daily.
Domain name registration
If you are thinking of registering an internet domain name, read this first!
Be careful to make sure that your domain name will be registered in your own name - some service providers use their own contact details and this can cause problems later if you need to move the domain or a dispute arises on the right of use for the domain name.
Online Innovations can register your internet domains for you, give you the best advice on the matter and once registered manage them for you. As an auxiliary service to our development and hosting services, you can be assured of great value and that your best interests are always protected.